A set of posters designed for the window displays of Hippo Noodle House, a family-run Vietnamese restaurant. The client commissioned a set of three A1 posters highlighting the main categories of food they wanted to advertise—curries, noodles and drinks. The brief was to style, photograph and create layouts that capture the essence of the restaurant; homey, modern, not too traditional but still paying homage to Vietnamese culture.
For this reason, plenty of fresh ingredients, rustic colours and materials and traditional Vietnamese homewares were incorporated into the styling of the photographs. Two different type treatments were proposed to the client—one that felt more editorial and classic and the other more playful and visually engaging.
